5. Ufone(Saaf Awaz)
It looks, Ufone is never going to change its marketing approach, and rightly so – as these hilarious TVCs are much liked by the masses. In 2011, Ufone emphasized on Saaf Awaz – and below is the video. I am not saying much as video says its all – though you can leave your feedback below.
Through my research and survey this commercial is on no.5 spot!
4. Omore (Uth cone)
Omore as now one of the emerging Icecream-producer of Pakistan always believe on targeting youth of Pakistan(60-65% youth).
Through my research and survey this commercial is on no.4 spot!
3. Djuice(Khamoshi ka boycott)
In April 2011, Telenor Pakistan has announced its new philosophy towards its youth brand ‘djuice’ to reaffirm its commitment to the young people of Pakistan. The company announced the brand’s new philosophy through an unveiling event in Karachi. Shahzad Roy represented djuice as Brand Ambassador. The event was attended by university students and representatives of the Youth Parliament.
The new philosophy, which empowers young people to speak out and take action against social injustices, comes with the tagline ‘Khamoshi ka Boycott’. The event comprised the unveiling of the new identity of the brand and a discussion among the audience on speaking out about the social problems they see in their everyday lives. Youth of Pakistan has always been their target.
Although there was some controversy regarding this concept but it progressed successfully!
Through my research and survey this commercial is on no.3 spot!
2.Sprite(University of freshology)
This is the concept on which Sprite built its University of Freshology, a unique youth engagement platform through which the maslas of Pakistani youth are recognized and dealt with by sparking fresh thinking.
Through my research and survey this commercial is on no.2 spot!
1.Warid Glow(Dosti kay Rung)
One of the successful marketing campiagn and with one of the successful commercial concept to date, Warid Glow is leading the Army.Glow by Warid has announced an exciting campaign, ‘Dosti Ke Rung’, celebrating its core ideology of providing youth entertainment and value.
These new initiatives by Glow come at a time when planned activities for the youth are few and far between, and with this, Glow encourages youngsters to come forward and participate in their specially-planned events that will be taking place during March and April across the major cities of Pakistan. Further, by introducing the lowest Friends & Family call rates at 61 paisas/30 seconds, exciting SMS bundles and amazing Mobile Internet tariffs, Glow makes it easier for the youth to keep in touch with their friends at all times.
Through my research and survey this commercial is on No.1 spot!
Through my research and survey this commercial is on No.1 spot!
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